Investor Deck
livrer®One search.
Every supplier.
The operating layer between restaurants and their suppliers.
Restaurant supply still runs on phone calls and chaos.
Every kitchen juggles dozens of suppliers across WhatsApp, phone and email. Nothing is centralised, nothing is comparable, and mistakes cost margin every single day.
Fragmented ordering
Separate chats and calls with every supplier. No single place to see what was ordered, or from whom.
Zero price transparency
No way to compare prices or quality across suppliers. Buyers overpay because they can’t see the market.
Poor local discovery
Great regional producers stay invisible. Restaurants default to whoever they already know.
Costly errors
Missed items, wrong quantities and late deliveries surface only when the kitchen is already mid-service.
One platform for the whole supply relationship.
Livrer replaces the scattered chats with a single marketplace where restaurants discover, compare and order — and suppliers manage every order in one feed.
One search
Find products and vetted suppliers near you in a single search.
One-tap ordering
Fill one cart; orders are split and routed to each supplier automatically.
Full transparency
Live order status, partial-delivery notices and price changes in real time.
Validated partners
Every business is verified before it can transact — trust by default.
Two apps, one marketplace.
Restaurant app
Browse a curated catalogue, compare suppliers, build one cart and track every order to the door.
Supplier app
List products, set customer-specific offers, and manage the daily order flow from a single feed.
Region-aware
Suppliers define delivery zones; buyers only see who can actually reach them.
From craving to confirmed in three taps.
Search & cart
Find every product you need across all your suppliers and drop them into one cart.
Order once
Place the order with a single tap — Livrer splits and sends it to each supplier automatically.
Track & receive
Get confirmations, availability updates and delivery timing without a single phone call.
The market just became ready for this.
HORECA digitised its front of house years ago. The back office — procurement — is the last analogue frontier, and it’s opening now.
Mobile-first operators
A new generation of owners runs the business from a phone and expects supply to work the same way.
Local & seasonal demand
Kitchens increasingly source local and seasonal produce — but have no efficient way to find those producers.
Margin pressure
Inflation and rising costs make price transparency and supplier competition a survival tool, not a nice-to-have.
A €7.3B market, still ordered by hand.
TAM · €7.3B
Total Romanian HORECA market (2024), growing on the back of a fast-digitising sector.
SAM · ~€2B
Annual B2B procurement spend of independent restaurants & suppliers — Livrer’s addressable transaction volume.
SOM · €120M
Realistic 3-year beachhead: Cluj & the Transylvania region, then Romania’s major urban clusters.
Sources: Hospitality Culture Research 2025 (RHN) — Romanian HORECA ≈ €7.3B, 2024. GlobalData — Romanian foodservice CAGR ≈ 8.9%, 2023–28. SAM/SOM are Livrer estimates.
The engine is turning.
Awareness built, funnel proven, sales live — and the first orders are already flowing through the platform.
Two engines, already running.
A repeatable acquisition machine feeds the marketplace from both sides — digital demand plus direct sales.
Digital demand engine
- 24 Meta campaigns across awareness, lead-gen & retargeting
- ~3.8M impressions and 900+ leads captured
- National reach + local depth: Cluj, București, Dej, Huedin
Direct sales & onboarding
- Door-to-door sales motion since 2025
- Personalised offers via email & Meta DM
- Hands-on validation & onboarding of both sides
Awareness → leads → onboarded users → orders
Transparent commission on realised sales.
Livrer earns only when suppliers sell — fully aligned with every order on the platform.
Indicative examples. The reporting period and final terms are confirmed in the collaboration agreement.
A local network that compounds with every partner.
Two-sided network effects
Every supplier makes the app better for restaurants — and vice versa. Density is the moat.
Trust & validation layer
Verified businesses on both sides — something informal channels can never guarantee.
HORECA-specific UX
Built for the exact way kitchens order — not a generic e-commerce cart bolted on.
Regional first-mover
Live density in Transylvania before anyone else, with local supplier relationships hard to replicate.
From concept to a live network gaining traction.
- Platform conceived, early 2024
- iOS + Android apps built & shipped
- First product ready for market
- Marketing & awareness strategy launched
- Social media branding
- First restaurant & supplier contacts
- Door-to-door sales + Meta lead-gen (900+ leads)
- 400+ users · 50+ orders placed
- Transparent commission model live
- Monetisation at scale
- Expansion to major Romanian cities
- €500K seed round & team scale-up
A tastier, fairer future for HORECA — built on local supply.
Sustainability
Seasonal, local sourcing cuts transport and energy — and keeps money inside the regional economy.
Responsibility
Transparency and fairness by default, partnering only with businesses that operate ethically.
Evolution
Turning raw-material procurement from a daily chore into a strategic advantage for every kitchen.
€500K to turn a live network into the category leader.
Seed capital to activate monetisation, deepen supplier density and expand nationally — on top of traction that is already live.
- Ground-floor entry into the digitisation of a €7.3B market, ahead of monetisation.
- Capital-efficient growth: 400+ users and 900+ leads on roughly €5K of ad spend.
- Revenue already modelled — a 2.5–5% commission on every order placed.
This round targets 1,000+ active restaurants across 5 cities, with 18–24 months of runway.
livrer®